Part 2: Today's authentic R6 Hollywood DVDsCAV Warner Home EntertainmentIn 2005, Warner Home Video and CAV (China Audio House, a Government sector under the Cultural Bureau) formed CAV Warner Home Entertainment and take over CAV Thakral's Warner DVD business. Warner Home Video releases DVD and VCD in China through CAV’s three license tags. On every CAV Warner DVD and VCD, you can find a CAV Warner logo and a label from one of the three CAV license tags.
Q: Which license tag will be used to publish a particular title?
A: We don't know. From my experience, the flower, the one in the middle, is being used more frequent in kids' DVD.
Mass releases + fast release + low pricing = CAV Warner's™ strategy in China Warner released The Sisterhood of Traveling Pants R6 DVD on the same day as US theatrical release to test and to adjust their strategy. This is nothing new, Hong Kong cinemas started release authentic DVDs in mainland China 1 to 2 days before Hong Kong theatrical release since Infernal Affairs in year 2000. Superman, Harry Potter, 300 all get released two months ahead of other markets.
Ref:
http://videobusiness.com/article/CA6376516.htmlWhen CAV Warner reprint Warner titles that previously released by Thakral & SAST, they just use the same old master. So some of the CAV Warner discs are still DVD-10 such as Devil's™ Advocate, Empire of the Sun and Training Day etc. First-time new releases will never use DVD-10 format again.
CAV Warner DVDs are available in several editions. Take 300 for example, from left to right. Paper Sleeve edition, Silver edition, Gold edition, Special edition.
Silver edition is the standard edition, the most common one. RRP(USD)2.90
Gold edition is the deluxe edition, often in digipack and is available to films that more Chinese audiences should be interested in. RRP(USD) 4.70
Special edition is only available to selected titles, price varied. This one RRP(USD) 24.00
Paper Sleeve edition is a disc in paper sleeve without a case, selling for USD 1.5 to fight piracy.
Superman Returns from left to right: Paper Sleeve edition, Silver edition, Special Presale edition, Gold edition, Ultimate 13 Disc edition.
Paper Sleeve, Silver and Special Pre-sale editions were released in Sept 2006, two months ahead of the rest of the world.
In Sept 2005, CAV Warner allied up with Universal to distribute each others DVDs in China and Russia respectively. CAV Warner distributes R6 Universal DVDs in China. Universal distributes R5 Warner DVDs in Russia. The first R6 Universal title got released was The Interpreter.
Ref:
http://www.timewarner.com/corp/newsroom/pr/0,20812,1111108,00.htmlIn Oct 2007, Paramount has signed a deal with Warner. CAV Warner will start distribute Paramount R6 DVDs in China for the very first time begin from Nov 2007.
The first title will be Transformers (1st Nov 2007). Four editions will be available. Silver (USD 2.90), Gold (USD 4.70), Steelbook Edition (Denmark import box, USD 20) and Transforming Edition (US import packing, USD 22).
Why DVD-9 logo on DVD cover?
DVD-9 means SS-DL (Single sided dual layered with max capacity of 8.5GB). Consumers in China get used to this term and misunderstand that DVD-9 means superior. To please Chinese consumers, DVD distributors put DVD-9 logo on their SS-DL products to indicate that the disc inside is indeed a DVD-9 format. DVD-9 has nothing to do with piracy. A pirated disc without DVD-9 logo is still pirated. The terms DVD-9, DVD-5 are being used worldwide. Many R3 and R2 European discs have this term printed on the back.If a Warner DVD, a Universal DVD or a Paramount DVD from China is not distributed by CAV Warner, it is fake.Legitimated DVDs in China carry SID codes, there are usually 2 SID codes on one disc, Replication SID (must exist) and Mastering SID (optional).
If a DVD doesn't carry Replication SID, it is against the law and is considered as 100% pirated.Sony DADC
http://sonydadc.com.cn is a world-class disc manufacturer located in Shanghai. Sony DADC in China is managed by overseas headquarter, together with Sony Music's Hong Kong, India and Australia disc factories to create a network cover the Asia region. Quality control, material purchase and intellectual property protection are controlled under strict International Standard. In China, they only deal with reputable companies such as EA Games, Sony Music, CAV Warner, Excel Media, and Microsoft etc.
Most CAV Warner discs get mastered and replicated at Sony DADC.
Sony DADC's mastering SID is LC20, Replication SID is ranging from X410 to X421. When you read the SID code that mould on the inner ring of a disc and see “IFPI X4xx� then you know that it is a genuine disc made by Sony DADC.
Excel Media (Homepage: excelmedia.net)Established in 2003 and was purchased by a Taiwanese company Deltamac (share: 68%) in 2005. Deltamac is a leading R3 DVD distributor in Hong Kong and Taiwan.
Excel Media started release Sony Pictures R6 DVD from Jan 2005. At the beginning, many Excel Media's™ Sony Pictures DVD have quality problem But now their products are in good shape.
Excel Media specializes in creating DTS soundtrack. DTS Company authorized Excel Media to produce the Official DTS Demo Disc 1 and Demo Disc 2 for Greater China region for two consecutive years. Many Sony Pictures R6 DVD have DTS soundtrack added by Excel Media. They release DVDs in two editions, DVD-5 standard edition, DVD-9 special edition and occasionally limited edition. Below is the limited edition of R6 Open Season DVD with exclusive English DTS Discrete soundtrack (Full Bitrate).
R6 Sony Pictures DVDs once flood the Singapore disc market because Singapore is a parallel import friendly country. Sony was not happy about that and requested Excel Media to include Chinese medical advertisements in the beginning of every Sony Pictures R6 DVD. Singapore prohibits medical advertisments through any means. Sony Pictures R6 DVDs then disappear from Singapore market for more than a year. Recently this order has been relaxed, no ad on DVD-9 edition so R6 Spiderman 3 DTS DVD hit Singapore again. Most Sony R6 DVDs use Sony DADC disc.
Spider-man 3 DTS 1-Disc edition is on the left, RRP(USD) 3.5 (in Mainland China); USD 4.5 (in Hong Kong); USD 8.2 (in Singapore); USD 6.5 (in Malaysia)
On the right is the DTS 2-Disc edition, RRP(USD) 4.5 (in Mainland China), more expensive in other countries
After CAV Thakral closedown their DVD business in Sept 2006. Excel Media takes over CAV Thakral's BVHE/Disney/Touchstone and BBC business. Recently, Disney has redesigned their DVD packing and has removed DVD-9 logo from their new products. It doesn't mean that they now use DVD-5. Most of the Disney R6 discs are still DVD-9 (SS-DL) and are Sony DADC discs.
RRP(USD) 2.30 (in mainland China); USD 4.50 (in Hong Kong); USD 9.00 (in Singapore); USD 6.00 (in Malaysia)
Previous Disney R6 DVD from CAV Thakral
Sony Pictures DVDs, Buena Vista Home Entertainment DVDs, Disney DVDs, Touchstone DVDs and BBC DVDs from China must be distributed by Excel Meida (or by CAV Thakral previously)Zoke Culture FoxIn Nov 2006, Fox Home Video partnered with Zoke Culture to form Zoke Culture Fox and to start Fox R6 DVD business in China for the second time.
In the old days, Fox R6 DVDs were released by CAV Thakral but the quality was not so good.Fox teamed up with Zoke Culture to fulfill the Chinese Regulation of Publication. Zoke Culture Fox was completely independent from Zoke Culture.
Fox Home Video in charge everything from cover design to DVD production. Fox had setup a new office in Guangzhou for the Home Video business. Fox use Sony DADC disc for all their R6 DVD product.
Fox said that they are willing to adopt CAV Warner's™ strategy. Fast release + low price and moreover, Fox will target customers who want high quality product.
Ref:
http://english.mofcom.gov.cn/aarticle/newsrelease/commonnews/200611/20061103738949.htmlFox R6 DVDs are available in two editions, DVD-5 with Dolby 5.1 (RRP 20 Yuan or USD 2.7) and DVD-9 with DTS soundtrack (RRP 30 Yuan or USD 4.0)
After Fox had released 4 titles in December 2006. Zoke Culture's local Chinese business was suspended by the authority for misconduct. Thus, Zoke Culture Fox was also forced to stop operate. Fox's plan for the year 2007 was completely ruined. DVD fans are disappointed for not having X-Men 3. The contract between Fox and Zoke Culture will end by 2007. Fox is now seeking a new Chinese partner.
Opus Meida (homepage: opusmedia.cn)This company conducts good buisness practice and specialize in independent films and sub-licensed releases, such as Fly Boys.
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